Nielsen’s recent Women of Tomorrow study highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding from this research illustrates that “social moms” (defined as females with at least one child who actively participate in social networking) are quite influential. A [...]
As more people use the Internet in search of information, online video becomes increasingly important for reaching and connecting with followers, fans and customers. Video’s rise in power as a marketing tool is due to its attractiveness to web surfers. By adding a smile and a friendly voice, you can build rapport with your customers [...]
Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience [...]
Toyota recently announced the Camry Effect, a social media marketing campaign aimed at evoking an emotional connection between Camry owners and the company. Toyota will focus heavily on social media marketing as part of its campaigns trumpeting its 2012 Camry, the company announced in a release. The initiative is called the Camry Effect, which provides a [...]
Running real-time “live” social media campaigns is one way marketers can effectively use social networking to generate positive buzz for their brands, according to new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” indicate that both Domino’s Pizza and Burberry have achieved impressive results from live social media [...]
If you don’t like change, you’re going to like irrelevance even less.” —General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even more quickly, with the advent of high-speed-Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? [...]
New technology stands to become much more commonly used by chief marketing officers (CMOs), according to a study released by IBM in October 2011. Social media leads the way, with 82% of respondents planning to increase its use. Other new technologies with high rates of planned increased usage include customer analytics and CRM (81% each), [...]
Elites are alive and well in social media, and the experts are taking their measure. A tiny proportion of Twitter users generates the bulk of new content, and users tend to focus on messages in their field of interest, a new study has found. In fact, “20,000 elite users, comprising less than 0.05 per cent [...]
