Almost 2 in 3 companies describe the extent of their social media activity as either heavy (21%) or average (43%), representing a 21% increase from 2010, according to a November 2011 report from Econsultancy in partnership with LBi and bigmouthmedia. Data from the “State of Social 2011 Report” indicates that concurrent with this increase is [...]
“Older Boomers” (age 56-66) spend the most online of all generations, according to a Forrester Research report released in November 2011. Data from “The State of Consumers and Technology: Benchmark 2011, US” indicates that older boomers have spent an average of $367 online in the 3 months preceding the report, more than double the amount [...]
A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the “2011 Social Shopping Study” indicates that among participants who use social networks at least occasionally during the shopping process, [...]
