B2B Marketers Struggle With Compelling Content
41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, representing a 14% increase from 36% of respondents in 2010, according to a December 2011 study by MarketingProfs and the Content Marketing Institute. Data from “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” [...]
