New technology stands to become much more commonly used by chief marketing officers (CMOs), according to a study released by IBM in October 2011. Social media leads the way, with 82% of respondents planning to increase its use. Other new technologies with high rates of planned increased usage include customer analytics and CRM (81% each), mobile applications (80%), content management (73%) and tablet applications (72%).

The only new technology with less than 50% of CMOs planning increased usage is email, but this may reflect its heavy existing penetration and/or rise of other communication technologies.

Source: www.marketingcharts.com