5 Reasons Small Busineses Should Put Twitter to Work

By admin | Published Tuesday, November 11th, 2014 at 8:23 pm

I’m going to be blunt here, it’s 2014, if you own a business and you’re not embracing Twitter then you need to get with the times, you don’t want to be left behind. Twitter is a lot more than just teenage girls complaining about their “first world problems” or comedians telling dirty jokes. Currently Twitter [...]

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5 Tips to Boost Your Business on Google+

By admin | Published Monday, November 3rd, 2014 at 4:54 pm

Google+ is a great social media network that businesses can use for their marketing. Problem is, generally when people think of networks for social media marketing Google+ isn’t the first thing that comes to mind, unlike Facebook, Twitter, Instagram. It’s sort of like the forgotten middle child of the social networking family.  However if you’re [...]

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Million Dollar Women’s Symposium

By admin | Published Wednesday, November 6th, 2013 at 8:59 pm

Congrats to our Co-Founder, Fuchsia McInerney, for her participation in today’s Million Dollar Women’s Symposium held at the Hawthorne Hotel in Salem, MA!

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Website Launch: Paul Mazzarella

By admin | Published Friday, March 1st, 2013 at 3:37 pm

Local author, Paul Mazzarella, recently released his first novel, Promissory Notes. This witty and wryly observed women’s fiction examines a thirty- something woman getting a new lease on life, her unexpected romantic interlude, and an encounter with a long-held family secret that threatens to undo her newfound happiness. Social Focus designed and developed Paul Mazzarella’s [...]

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Website Launch: Dave Cowhig Masonry

By admin | Published Friday, March 1st, 2013 at 3:18 pm

We recently launched the website for Dave Cowhig Masonry. Dave has been specializing in both residential and commericial masonry for over 40 years in the Boston area!

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Sharable Content

By admin | Published Thursday, November 15th, 2012 at 7:34 pm

Social media is all about a shared experience and connecting people and ideas. Nowadays, when measuring the clout of a brand for search results, search engine algorithms take a website’s social media influence into consideration. What this means is that your SEO strategy needs a social component, and if you have already been active with [...]

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LinkedIn Improves Company Pages

By admin | Published Wednesday, October 24th, 2012 at 2:58 pm

LinkedIn has recently rolled out the new changes to their Company Pages. Like the recent changes made to Facebook and Twitter, LinkedIn has added a cover image to these pages. This cover image provides enough space for a company to have an image that expresses their brand, and have a blurb that describes or defines [...]

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David H. Roper, Boston Globe Best-Selling Author of Watching for Mermaids

By admin | Published Wednesday, October 10th, 2012 at 2:47 pm

“From start to finish, Social Focus was there for me during the roll out and promotion of my book Watching for Mermaids, which quickly became a three-time Boston Globe Bestseller. They listened carefully, assessed my marketing needs, built the materials and process to meet those needs, and stayed with me way beyond launch. I couldn’t [...]

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It’s that time of year again!

By admin | Published Wednesday, October 3rd, 2012 at 4:24 pm

It’s that time of year again when the air is crisp, rust-colored leaves collect on sidewalks, and pumpkins dot the neighborhood porches. October in Salem is everything you would imagine; goblins and ghouls appear in every shop window, witches parade down main street, and cauldrons and brooms flank most doorways. For us at Social Focus [...]

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Twitter Changes: It’s beginning to look a lot like Facebook

By admin | Published Wednesday, October 3rd, 2012 at 4:00 pm

In September, the ubiquitous microblogging site we all have come to love and know as Twitter, surprised companies and their agencies when they rolled out their redesigned profile pages. The new design, which is meant to help brands engage, allows for a punch of personalization with a large horizontal header image over which appears the [...]

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Think Pinterest isn’t for your business? Think again.

By admin | Published Wednesday, October 3rd, 2012 at 3:30 pm

By now, most of you have should have heard of Pinterest. We have been advising clients for some time to get on board with Pinterest, and for many clients, especially those in the retail space, joining this social media mecca is a no brainer. For others, mainly those whose brands aren’t as instinctively visual, the [...]

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Adriatic Restaurant & Bar

By admin | Published Friday, September 28th, 2012 at 4:26 pm

Client:  Adriatic Restaurant & Bar   Services: Website Design

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Daphne Baking Company

By admin | Published Thursday, September 27th, 2012 at 5:05 pm

Client: Daphne Baking Company Services: Web Design, E-Commerce, Social Media Marketing, SEO, Email Marketing

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OM Cocktails

By admin | Published Thursday, September 27th, 2012 at 3:19 pm

Client:   Services: Social Media Customization, Social Media Marketing, Press Release Composition & Distribution

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Paul Mazzarella

By admin | Published Thursday, September 27th, 2012 at 3:00 pm

Client: Paul Mazzarella Services: Web Design, E-Commerce, Social Media Marketing, SEO, Email Marketing

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Jackson Truck

By admin | Published Thursday, September 27th, 2012 at 2:30 pm

Client: Jackson Truck   Services: Website Design

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Charlesbank Residences

By admin | Published Thursday, September 27th, 2012 at 2:26 pm

Client:     Services: Social Media Customization, Social Media Marketing

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Crestwood Mechanical

By admin | Published Thursday, September 27th, 2012 at 2:24 pm

Client: Crestwood Mechanical   Services: Web Design

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David H. Roper

By admin | Published Thursday, September 27th, 2012 at 2:22 pm

Client: David H. Roper   Services: Web Design, Social Media Customization, Blog Design, SEO, Email Marketing

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Watching For Mermaids

By admin | Published Thursday, September 27th, 2012 at 2:18 pm

Client:   Services: Website Design, Blog Design, Social Media Customization, Search Engine Optimization Campaign ,Pay Per, Click Advertising Campaign, Email Marketing, Press Release Composition & Distribution

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Dave Cowhig Masonry

By admin | Published Thursday, September 27th, 2012 at 2:16 pm

Client: Dave Cowhig Masonry   Services: Web Design

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Fuchsia Mac

By admin | Published Thursday, September 27th, 2012 at 2:15 pm

Client: Fuchsia Mac Services: Blog Design and Blog Marketing

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Ecoura

By admin | Published Thursday, September 27th, 2012 at 2:14 pm

Client:     Services: Web Design

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TEAL Hair & Makeup Studio

By admin | Published Thursday, September 27th, 2012 at 2:12 pm

Client:     Services: Web Design

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Native Kjalii Foods

By admin | Published Monday, September 17th, 2012 at 2:08 pm

Client:     Services: Social Media Customization, Social Media Marketing

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Northern Lights Luxury Condos

By admin | Published Monday, September 17th, 2012 at 2:06 pm

Client: Northern Lights Luxury Condos Services: Website Design, Social Media Customization, Social Media Marketing, Blog Marketing, Search Engine Optimization Campaign

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NOLA Capital

By admin | Published Wednesday, August 1st, 2012 at 4:35 pm

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New Service: Outsourced Marketing

By admin | Published Thursday, July 19th, 2012 at 2:54 pm

The past few years have presented small to mid-sized businesses with a variety of challenges and constraints to growth. Many shed their marketing departments during the recession while others expanded their efforts while the competition was laying low. The old adage, “you gotta pay to play,” always seems to hold true but leaner times lend themselves to innovation. [...]

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Do you really get Facebook?

By admin | Published Thursday, July 19th, 2012 at 2:54 pm

Make Facebook work for you…   By now, your company should have a Facebook page. If you don’t have one, then seriously consider getting one. But don’t get one just because everyone else has one. Facebook can be an extremely beneficial business tool, but like any tool, it is only helpful when it’s used properly.   The [...]

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Five Steps to Help Small Businesses Build a Social Media Presence

By admin | Published Monday, June 25th, 2012 at 4:30 pm

As we enter the second half of 2012, many companies have resolved to finally take the leap into social media marketing. According to Amy Grishman, CEO of Social Focus Marketing, “Social media provides smaller companies with the opportunities to market themselves in the same way major, global brands do. However, for small businesses with limited [...]

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