Running real-time “live” social media campaigns is one way marketers can effectively use social networking to generate positive buzz for their brands, according to new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” indicate that both Domino’s Pizza and Burberry have achieved impressive results from live social media marketing campaigns. (more…)
If you don’t like change, you’re going to like irrelevance even less.”
—General Eric Shinseki, former U.S. Army Chief of Staff
The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even more quickly, with the advent of high-speed-Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them?
Marketing at the peak of the television era was relatively simple. There were broadcast shows that could give brands tremendous reach. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. It was easy for media agencies to find your target and almost as simple to measure the response. (more…)
New technology stands to become much more commonly used by chief marketing officers (CMOs), according to a study released by IBM in October 2011. Social media leads the way, with 82% of respondents planning to increase its use. Other new technologies with high rates of planned increased usage include customer analytics and CRM (81% each), mobile applications (80%), content management (73%) and tablet applications (72%).
The only new technology with less than 50% of CMOs planning increased usage is email, but this may reflect its heavy existing penetration and/or rise of other communication technologies.
Source: www.marketingcharts.com
Elites are alive and well in social media, and the experts are taking their measure.
A tiny proportion of Twitter users generates the bulk of new content, and users tend to focus on messages in their field of interest, a new study has found.
In fact, “20,000 elite users, comprising less than 0.05 per cent of the user population, attract almost 50 per cent of all attention within Twitter,” reads a study released last week by a team of researchers from Cornell University and Yahoo! Research.
The study supports current intelligence on how social media sites such as Facebook and LinkedIn propagate information and opinions.
(more…)
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PetBam, the #1 Pet Social Networking Website, will be airing on Lifetime Television’s “The Balancing Act” some time in February/March of 2011. We will keep you posted on the actual date.
Until then, sign up for free on PetBam today!
Recently launched social platform, Splore, connects like-minded people to achieve most anything.
Splore taps into the wealth of knowledge around the world in order to help you achieve things that would previously be too difficult or time consuming to accomplish. It will immediately connect you to other individuals who share your interests and are ideally located based on your needs. Join Splore and start connecting today!
Splore is also on Facebook and Twitter!
Visit Woodland Direct’s YouTube Partner Page!
Visit GoVacuum’s YouTube Page!
Dighu, the new social media site based on digital humanity, will reward one humanitarian with an iPad for posting a Daily Dighu on the site before August 21, 2010.
To enter the contest, simply go to www.Dighu.com, register for the free site and post a Daily Dighu before the deadline. One winner will be selected at random to win a free iPad. The more Daily Dighus posted, the greater the member’s chance of winning.
